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This Advanced Formula Max Strength serum is suitable for all skin types, and is a particular favourite of people with an oily skin as it is water based serum.

Offered in Eco-Responsible, BPA-free biodegradable airless container.

MAP (Magnesium Ascorbyl Phosphate) is a stable, non-irritating active, It is as potent as Ascorbic Acid in collagen synthesis but is effective in significantly lower concentrations.

Magnesuim Ascorbyl Phosphate is much better choice than Ascorbic Acid for people with sensitive skin and those wishing to avoid any peeling and flaking as MAP is not acidic. MAP is also used for light UV protection and repair, collagen production, skin lightening and brightening, and as an anti-inflammatory. It is also a potent antioxidant. It is considered an excellent non-irritating skin whitening agent that inhibits skin cells to produce melanin and lightens age spots, and is a great alternative to Quinone.

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3673383/

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4530145/

And, of course, we’ve decided to enrich this wonderful active a little to give you more anti-aging power!

Pretty Cat MAP Serum is true Powerhouse, with 15 % MAP and it is loaded with powerful, proven and revolutionary anti-ageing ingredients!

Natural Alpha Bisabolol is the major active component of Chamomile. It has long been used in cosmetics for its anti-inflammatory, healing & soothing, and anti-microbial properties it is also acts as natural penetration enhancer.

Alpha, Beta,Gamma and Delta Tocopherols - vitamin E is a powerful antioxidant it also helps tighten and firm skin.

SWT-7™

Self-Regenerative Stem Cell Technology

SWT-7 won the Silver Award of the Innovation Zone Best Active Ingredient!

SWT-7 Stimulates stem cells and growth factor production. 

Improves epidermis regeneration and thickness. 

Resurfaces skin and blurs vertical wrinkles . 

SWT-7 was designed Influenced by the latest discoveries in regenerative medicine (tissue engineering) for the treatment of burn injuries, capable of stimulating keratinocyte proliferation to regenerate thin epidermis and improve the look of aged and wrinkled skin. This never-seen before mechanism of action is based on stem cell therapy with a cell-to-cell communication between adipose-derived stem cells (ADSC) and keratinocytes through growth factors action. Titrated in swertiamarin, an iridoid extracted from Indian gentian leaves, SWT-7™ is a patented natural high tech anti-aging ingredient acting through an innovative biomimetic pathway on the reduction of the appearance of wrinkles, especially vertical wrinkles.

Lecigel™  Phospholipid-based gelling agent/emulsifier.

Lecigel with Happiness in a Jar concept won the Gold Award for Innovation Zone Best Functional Ingredient.

Lecigel decreases TEWL and Increases skin hydration.

Enhances penetration and bioavailability of active ingredients to get better and faster results. Triggers positive emotions and provides moments of happiness upon application. Very cool effect. Lowers immediately the skin temperature with a lasting effect of up to 20 minutes

Provitamin B5 (Panthenol)- A gentle, water-soluble vitamin that deeply penetrates skin, delivering essential moisture that helps hydrate, soothe and encourage self-healing. Provitamin B5 works as a humectant, attracting and locking moisture into skin. This action helps protect skin as well as support healthy collagen and elastin. This skin-conditioning vitamin has also been shown to help regenerate healthy skin tissue, reduce inflammation and relieve itchiness, redness and pain, making it a go-to ingredient in formulas targeted towards scars, contact dermatitis, insect bites and scrapes.

 

Allantoin- It is moisturizing and keratolytic, meaning that it causes keratin in the skin to soften. This property helps skin to heal more quickly and to bind moisture more effectively, making products containing this substance useful for dry skin and for healing wounds, burns, and scars. It is also effective against sunburn, chapped lips, cold sores, diaper rash, and similar skin irritations.

Those without specific skin problems can also benefit from products containing allantoin, as it help keep the skin soft, smooth, and healthy. This active also helps protect the skin against irritants, and may be added to cosmetic products in order to counteract the drying or irritating effects of other ingredients, such as soap, detergents, alcohols, or acids. People with sensitive skin may therefore prefer products with allantoin.

Niacinamide( Vitamin B3)- Is almost a miracle ingredient! B3 is very effective in skin restoring, it offers multiple benefits for aging skin. Among these benefits is the ability to visibly improve the appearance of enlarged pores, uneven skin tone, fine lines, dullness, and a weakened skin surface.

Reverses Signs of Aging A team of Japanese dermatologists studied niacinamide's effectiveness on 30 women who had wrinkles in the eye area. Subjects received a 4 percent niacinamide cream on one side of their face and a topical with no nutrients on the other. In 64 percent of test participants, wrinkles in the eye area were reduced. The study, published in a 2008 edition of the "Journal of Dermatology," showed that only one person had a problem with the niacinamide cream, reporting "minimal irritation." The study concluded that the niacinamide cream was "well tolerated and may be an optional preparation" for wrinkle treatment.

Rosacea Relief Rosacea is a chronic, cyclical skin condition with no cure, according to the Mayo Clinic. The main symptom of rosacea is red skin tone and the cyclical flareups bring red bumps and pustules to the surface. Niacinamide has been cited in two different studies as a well-tolerated treatment. Wake Forest University scientists tested 50 subjects with rosacea. Their study, which was published in the August 2005 issue of "Cutis," found that applying a niacinamide-based moisturizer to the face and forearm twice daily for four weeks alleviated symptoms of the condition. The University of Pittsburgh's Nicomide Improvement in Clinical Outcomes Study, or NICOS, showed similar results. Most study participants reported improved halfway through the eight-week study--79 percent reported their appearance to be either moderately or much better, while 55 percent showed a moderate to substantial reduction in rosacea lesions.

Acne Treatment Strengthening the outer layer of skin is a major property of niacinamide. Vitamin B3 provides a fuel which strengthens cellular bonds and tightens skin. As a result of this tightening, acne has a tougher time taking root. A 2004 study in the "Journal of Cosmetic Dermatology" confirms this statement. The German researchers found the stabilization of the skin's outer layer has an anti-inflammatory effect, which can prevent acne breakouts. The aforementioned NICOS report takes this a step further, as acne patients realized similar benefits as those with rosacea.

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2841824/

http://www.ijdvl.com/article.asp?issn=0378-6323;year=2010;volume=76;issue=1;spage=20;epage=26;aulast=Jerajani#

 

Hyaluronic Acid- Everybody knows about benefits of Hyaluronic acid here are some of them.

Keeps collagen synthesis up, as well as retaining skin moisture, contributing to the anti-aging benefits to the skin. Although most research shows that HA might take six weeks or more to improve skin’s appearance, some studies have found that anti-wrinkle HA serums and eye creams can sometimes start to work within just two to four weeks of use.

Results from a 2014 double-blind, randomized clinical trial that appeared in the Journal of Cosmetic Dermatology showed that products containing hyaluronic acid effectively decreased the appearance of wrinkles and reduced skin sagging within 30 days of consistent use. Some study participants also reported experiencing fuller lips and increased cheek volume by the end of one month (two traits associated with having a youthful appearance). The trial was carried out on 40 adult females who showed mild to moderate clinical signs of skin aging prior to the study, including decreased skin volume and alterations in the skin’s surface. After either applying a product called Fillerina (which contains six forms of hyaluronic acid) or a placebo product, results were measured after three hours and then seven, 14 and 30 days later. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4371636/

Researchers found that after 30 days (and some starting after 14 days), those using Fillerina showed significant “improvements in facial contours and volumes” compared to the placebo group, and to the baseline measurements. The active treatment group experienced reductions in sagging of both the face and the cheekbones contours, improved lip volume, and decreased wrinkle depth and volume, while the placebo group saw no such improvements.

HA is part of the structural component of the mouth and the lips, which are made up of connective tissues made partly from collagen and water. Collagen and HA help give lips their structure and shape. Because HA binds to water, it hydrates the skin and tissues within the mouth/lips and keeps skin junctions tight, helps bring nutrients to damaged tissues, controls inflammation and helps fluids carry out waste.

 

Centella Asiatica-

25 Skin Benefits of Centella Asiatica

According to 63 peer-reviewed research papers, Centella Asiatica;

Freshly made to order.

Key Ingredients:

 

Vitamin C MAP (Magnesium Ascorbyl Phosphat 15%). Alpha, Beta,Gamma and Delta Tocopherols - pure vitamin E. Natural Alpha Bisabolol. SWT-7™ Phospholipids.D-Panthenol Vitamin B-5. Lecithin. Niacinamide Vitamin B-3. Allantoin. Sodium Hyaluronate. Hydrocotyl (Centella Asiatica) Extract.

Offered in 30ml Eco-Responsible, BPA-free biodegradable airless container.

Ingredients and shapes are subject to change at the any time.

For the most complete and up-to-date list of ingredients, refer to the product packaging.

Skin test 24 hours before use.

 

Use in AM & PM with or without moisturiser, on freshly cleansed, slightly damp skin. Apply on entire face and neck area (don't forget the back of your neck!). Gentle enough for an eye area. Little goes a long way, use a few drops only.

Store in a dark, cool place, keep tightly closed.